Why Franchising Appeals To Women
Wednesday, July 30th, 2008 Subscribe To Our Feed
Today’s women match men in every quarter. She is as educated as her counterpart and going up the corporate ladder like any other male employee. So, it is of no wonder that women-owned businesses are on the rise in the United States. Current statistics say that around 10.6 million firms in America are half-owned or fully-owned by a woman! These businesses generate over $2.5 trillion in annual sales. Franchising business is not immune to the onslaught of talented women entrepreneurs; in fact, it attracts more of them than any other business. Let’s examine the reasons why franchising appeals to women.
• They are not alone: No matter how progressive the society is, certain parts of the business world are still ruled by men. Women entrepreneurs may have a tough time negotiating with these circles on their own. They always have to prove themselves doubly-hard while going for loans or leasing properties or getting supplies. But in a franchising business, they are always accompanied by their franchisor. This makes their entry easier in the “Men only Club”! If their franchisor turns out to be a woman, then the road becomes even more trouble-free for them.
• They can fix their own schedule: Survey shows that in corporate offices across America, women get paid less than men. This inequality arises because of the commitment a woman has for her family. She always has to maintain a fine balance between her role as a mother and that of a professional. In franchising, they can set their own pace of work by choosing the field that complements their lifestyle. Hence, women franchisees do not have to work that hard to maintain the balance between home and work.
• They can work from home: Many talented women leave the corporate or professional world, because they want to start a family of their own. Home-based franchises offer them the best of both worlds! They can be successful businesswomen and change the baby’s diaper at the same time!
• There are so many fields to choose from: There are varieties of franchising companies. A talented woman entrepreneur can easily find the one that will draw on their strengths and fit to their lifestyles. Women are also breaking all kind of barriers in their choice of franchising businesses. They are taking franchising of such companies that were traditionally thought to be male bastions such as automotives and handyman services. They are succeeding in these arenas, besides showing their expertise in the fields of child-care, décor and hospitality services.
• They are provided specials opportunities: Franchising industries are offering sops in various fronts to the women entrepreneurs. Many franchisors give special discounts and offers to women franchisees while SBA lenders also give preferences to women borrowers. Moreover, several government agencies also favor women-run businesses.
To know more, you can go through the following article hotpress.brandexpansion.com/franchise-industry/franchising-growing-among-women-minorities/ or get in touch with the brandEXPANSION associates.
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